Ottawa Super EX
Jul 21, 2004 |
Hanson doesn't follow trends. They make them!
Back in 1994-95, Hanson released their first independent record. At that same time, software companies began to pioneer sound on the Internet. In '97 the three brothers, came out of the Middle Of Nowhere to storm the pop music world with the 8-million worldwide-selling CD of the same name, lead by an international smash single "MmmBop".
Following that release, the band's online site developed into one of the largest sites in music history at a time when the Net's potential was in its infancy. Coming up on a decade, Hanson has recorded three watershed records: Nowhere, which opened up a crucial demographic of fans; This Time Around, which was a precursor to the current wave of singer-songwriters (Michelle Branch, John Mayer, etc.), and the upcoming third release Underneath, which could prove instrumental in bringing a wounded industry back to their audience while ushering in a fresh new breed of credible artists. The attention the band has maintained with its Internet fanbase is paying dividends today. Now once-alternative artists like Liz Phair talk about (in a recent Billboard magazine article) having to play by record company rules.
With all Hanson has accomplished in their career, it's hard to remember they're still in their early 20s. Their contemporaries include singer-songwriters like Michelle Branch, who as a fan opened for the band for their second album and was then signed and became a star in her own right. Branch has returned the favor by singing on the new album. "I'm definitely a fan of those guys," she told MTV. Just like Avril Lavigne, who told the media Hanson was one of the main influences in recording her multi platinum debut album.
While the industry is having an identity crisis as college kids with high-speed access jump on the Napster bandwagon, Isaac (23), Taylor (20) and Zac (18) remain true to their art, the Net and their fans.